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Business Writing

Writing Business Plan (BMW05EO)

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Instructor

Savvy

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Course Overview

What Will Students Learn?

  1. Research and analyze the individual components needed for a business plan
  2. Apply skills to create a business plan for different audiences, including investors, banks, and other stakeholders
  3. Explain the purpose and future of your business in easy to understand terms
  4. Use accounting terms to describe the future for their business
  5. Describe their marketing, sales, and planning strategies

What Topics are Covered?

  1. What is a business plan for?
  2. A general business plan framework
  3. Identifying your audience
  4. Gathering and analyzing information
  5. Defining your company
  6. Getting to work
  7. Creating a marketing strategy
  8. Creating the sales plan
  9. Developing financial projections
  10. Putting it all together

Course Content

  • Academy Topics

    • Course Overview

    • Pre-Assignment

    • Pre-Course Assessment

    • What is a Business Plan For?

    • A General Business Plan Framework

    • Creating a Framework

    • Pre-Assignment Review

    • Identifying Your Audience

    • Who are You Writing For?

    • The Rules of Writing

    • Gathering and Analyzing Infomation

    • GO-PARSE

    • PARSE in Action

    • Defining Your Company

    • Identifying Your USP

    • Writing Your Company Description

    • Describing Your Products and Services

    • Performing a Market Analysis

    • Developing an Operations Plan

    • Types of Operations

    • Getting to Work

    • Creating a Marketing Strategy

    • Introduction to Marketing

    • Analyzing the Competition and Yourself

    • Analyzing Distributions Channels

    • Creating a Marketing Plan

    • Sketching Out the Plan

    • Evaluate, Review, and Revise

    • Leveraging Social Media

    • Creating the Sales Plan

    • Building Your Sales Force

    • The Sales Cycle

    • Developing Financial Projections

    • Accounting Terminology

    • General Accepted Accounting Principles (GAAP)

    • Key Reports

    • Financial Projections

    • Putting It All Together

    • Writing the Executive Summary

    • Making a Strong Presentation

    • The Finishing Touches

    • Reviewing and Revising

    • Recommended Reading List

    • Post Course Assessment

    • Post-Course Assessment

Rp750
  • Lessons 43
  • Skill Beginner
  • Last Update 26/03/2025