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SMB & Startup

Entrepreneurship 101 (STP06EO)

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Instructor

Savvy

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Course Overview

What Will Students Learn?

  1. Assess your own entrepreneurial capabilities
  2. Outline and evaluate a business and product idea
  3. Identify your target market and customers
  4. Develop your value proposition
  5. Understand different types of business ownership and structures
  6. Evaluate franchising and business purchasing opportunities
  7. Create key business planning documents
  8. Create financial projections for your business and gather funding
  9. Create a product development plan, marketing plan, & sales strategy
  10. Identify ways to protect your intellectual property
  11. Describe effective ways to brand your product
  12. Launch and grow your business
  13. Demonstrate the behaviors of an entrepreneurial leader
  14. Find appropriate resources to help you on your journey

What Topics are Covered?

  1. What it takes to make it
  2. Resources to consider
  3. Laying the groundwork
  4. Building on your business idea
  5. Business ownership options ]
  6. Key documents to prepare
  7. Gathering funding and developing your product
  8. Creating a sales and marketing strategy
  9. Branding 101
  10. Setting up your office
  11. Launching the business
  12. Keeping the business moving
  13. Being an entrepreneurial leader
  14. Bringing it all together

Course Content

  • Academy Topics

    • Course Overview

    • Learning Objectives

    • Pre-Assignment

    • Pre-Course Assessment

    • What It Takes to Make It

    • Pre-Assignment Review

    • Traits of an Entrepreneur

    • Resources to Consider

    • Laying the Groundwork

    • Finding Business Ideas

    • Considering the Options, Part One

    • Outlining Your Ideas

    • Considering the Options, Part Two

    • Assessing Your Ideas

    • Considering the Options, Part Three

    • Evaluating Your Capacity for Risk

    • Building On Your Business Idea

    • Developing Your Product Idea

    • Identifying Your Target Market and Customers

    • Developing Your Value Proposition

    • Creating Financial Projections

    • Business Ownership Options

    • Types of Business Ownership

    • Purchasing a Franchise

    • Purchasing an Existing Business

    • Key Documents to Prepare

    • Business Plan

    • Executive Summary

    • Pitch Deck

    • 30-Second Pitch

    • Practicing the Pitch

    • White Papers

    • Gathering Funding

    • The Basics of Financial Statements

    • Brainstorming Solutions

    • Funding Options

    • Developing Your Product

    • The Steps of Product Development

    • Protecting Your Intellectual Property

    • Creating a Sales and Marketing Strategy

    • Introduction to Marketing

    • Stage One: Consumer and Market Analysis

    • Stage Two: Analyzing the Competition and Yourself

    • Stage Three: Analyzing Distribution Channels

    • Stage Four: Creating a Marketing Plan

    • Making Connections

    • Stages Five and Six: Implement, Evaluate, Review, and Revise

    • Leveraging Social Media

    • Building Your Sales Force

    • Branding 101

    • What Branding Is All About

    • Developing Your Brand Name

    • Developing a Slogan

    • Types of Logos

    • Getting Creative

    • Setting Up Your Office

    • Choosing a Location

    • The Pros and Cons of Home-Based Businesses

    • Launching the Business

    • Getting Off the Ground

    • Setting Up Your Organizational Chart

    • Recruiting and Engaging the Right People

    • Keeping the Business Moving

    • Keeping Track of Your Business

    • Growing Your Business

    • Don’t Give Up!

    • Being an Entrepreneurial Leader

    • Michael Gerber’s Three Perspectives

    • Case Study

    • Bringing It All Together

    • Recommended Reading List

    • Personal Action Plan

    • Post-Course Assessment

Rp750
  • Lessons 71
  • Skill Beginner
  • Last Update 12/03/2025