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Think Different

Identifying and Combatting Fake News (TDF06EO)

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Instructor

Savvy

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Course Overview

What Will Students Learn?

  1. How to define ‘fake news’
  2. How to recognize the difference between ‘fake news’ and objective reporting
  3. How to understand the impacts of ‘fake news’ on your organization
  4. How to examine proactive strategies and how they work
  5. Learn reactive strategies and why they are essential
  6. How to discover opportunities for promotion and growth within ‘fake news’
  7. How to create their own ‘fake news’ action plan

What Topics are Covered?

  1. Evolution of “The Truth”
  2. The Challenge of “Social”
  3. Life of a Target
  4. Deconstructing Fake News
  5. Coping with a Crisis
  6. Proactive Approaches

Course Content

  • Academy Topics

    • Course Overview

    • Learning Objectives

    • Pre-Assignment

    • Pre-Course Assessment

    • Evolution of ‘The Truth’

    • The Truth

    • Pre-Assignment Review

    • Fake News Defined

    • Making Connections: Your Thoughts

    • The Media Safety Valve

    • Making Connections: Your Advisors

    • The Challenge of ‘Social’

    • What is the Purpose of the Media?

    • Making Connections: Social Communication

    • Feeding the Machine

    • Making Connections: Your Advisors

    • Life of a Target

    • Links in the Chain

    • How Fake News Spreads

    • You as a Link

    • Making Connections: Power of Persuasion

    • Understanding Your Company

    • Making Connections: Newsfeed Search

    • Forums for Your Audience

    • Making Connections: Storefront Review

    • Deconstructing Fake News

    • Deconstructing Fake News

    • Making Connections: A Fake News Encounter

    • Separating Fact from fiction

    • Making Connections: Real or Fake

    • Coping with a Crisis

    • Coping with a Crisis

    • From Crisis To Opportunity

    • Crisis Defined

    • Shrinking the Target

    • Making Connections: Reaction Time

    • Staying Clear of the Smear

    • Real Versus Fake Revisited

    • Proactive Approaches

    • Letting Social Media Serve You

    • Understanding Your Customers

    • A Closer Look at Customers Activity

    • Relationships Reviewed

    • Making Connections: A Look at Methods

    • Examining Your Ingredients

    • Making Connections: Checklist

    • Reaching Out Online

    • Making Connections: Reaching Out

    • Maintaining the Momentum

    • Your Fake News Reaction Online

    • Personal Action Plan

    • Summary

    • Recommended Reading List

    • Post-Course Assessment

Rp750
  • Lessons 52
  • Skill Beginner
  • Last Update 13/03/2025