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Business Communication

Communication for Small Business (BCO03EO)

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Instructor

Savvy

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Course Overview

What Will Students Learn?

  1. Define the essential pieces of communication
  2. Customize these essential pieces for their company
  3. Identify the processes and plans needed for clear communications
  4. Develop, maintain, and evolve effective content for their communications

What Topics are Covered?

  1. Key communication components
  2. Your communications plan
  3. The five C’s of a successful message
  4. Communication strategies
  5. Sharing information through media releases
  6. Communicating online
  7. Using stories to communicate
  8. Polishers and time savers
  9. Enhancing your results
  10. Maintaining your message in crisis

Course Content

  • Academy Topics

    • Course Overview

    • Learning Objectives

    • Pre-Assignment

    • Pre-Course Assessment

    • Key Communication Components

    • What Communication Is All About

    • Pre-Assignment Review

    • The Building Blocks

    • Business and Marketing Strategy

    • Public Relations Plan

    • Working on the Plan

    • Elevator Pitch and Executive Summary

    • Developing Your Pitch

    • Practice Makes Perfect

    • Your Communications Plan

    • Introduction

    • Selecting Your Communications Destination

    • Choosing a Communications Route

    • Making Connections

    • Establishing a Communications Vehicle

    • Developing an Approval Process

    • Inbound vs. Outbound: How Can We Help You?

    • The Five C’s of a Successful Message

    • Be Clear

    • Be Concise

    • Be Complete

    • Be Correct

    • Be Compelling

    • Communication Strategies

    • Setting a Goal for Each Communications Piece

    • Strengthening Your Core Message

    • Sharing Information Through Media Releases

    • Key Pieces of the Media Release

    • Drafting Your Message

    • Getting Into It

    • Communicating Online

    • Blogging Tips and Tricks

    • Making Connections

    • Connecting Through Social Media

    • Social Media Plan Worksheet

    • Using Stories to Communicate

    • The Importance of Story

    • Tell Me A Story

    • Polishers and Time Savers

    • Communication Fact Sheets

    • Getting It Together

    • Reduce, Re-Use, and Recycle

    • Enhancing Your Results

    • Search Engine Optimization (SEO)

    • Optimizing Our Results

    • Taking Your Communication Pulse

    • Focusing on the Research

    • SWOT Analysis

    • Making Connections

    • Maintaining Your Message in Crisis

    • Recommended Reading List

    • Personal Action Plan

    • Post-Course Assessment

Public
  • Lessons 56
  • Enrolled 1
  • Skill Beginner
  • Last Update 27/03/2025
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