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Marketing and Sales

Promoting a Marketing Webinar (SAM09EO)

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Instructor

Savvy

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Course Overview

Students Learn How To: 

  1. Define the marketing objectives of your webinar 
  2. Create an attendee avatar to connect with your target audience 
  3. Create and use a lead magnet 
  4. Develop a promotion strategy 
  5. Explore the potential of a joint venture 
  6. Create a webinar marketing calendar 

What Topics are Covered? 

  1. The Webinar 
  2. The Participant 
  3. Lead Magnets 
  4. Promotion Strategy 
  5. Joint Ventures 
  6. Landing Pages 
  7. Re-Evaluating 

Course Content

  • Academy Topics

    • Course Overview

    • Learning Objectives

    • Pre-assignment

    • Pre-Course Assessment

    • The Webinar

    • What Is A Webinar? Why Use Webinars?

    • Pre-assignment Review

    • Your Webinar Marketing Objectives

    • Marketing Webinars

    • The Participant

    • Determine A Participant Profile

    • The Nine-step Ideal Participant Profile Process

    • Ideal Participant Profile Activity

    • Where Does Your Participant Hang Out?

    • Lead Magnets

    • What Is A Lead Magnet?

    • Creating A Lead Magnet

    • Lead Magnet Outline Activity

    • Promotion Strategy

    • What Is Your Promotion Strategy?

    • Promo Time Activity

    • Webinar Marketing Calendar

    • Building Your Calendar

    • Joint Ventures

    • Successful Joint Ventures

    • Joint Venture Activity

    • Joint Venture Proposal

    • Landing Pages

    • Creating A Landing Page

    • Long Version Landing Page

    • Short Version Landing Page

    • Thank-you Email And Registration Confirmation

    • Your Turn

    • Re-evaluating

    • Re-evaluating First Impressions

    • Personal Action Plan

    • Course Summary

    • Recommended Reading List

    • Post-Course Assessment

Rp400
  • Lessons 37
  • Skill Beginner
  • Last Update 17/03/2025